MESSAGE FROM THE BOARD OF DIRECTORS
Our Targets Are Great And Our Values Are Our Greatest Treasure” ​Asf Heavy Equipment, which sets out with the principles of quality, trust, and guarantees today is a brand that pays great attention to branding, prioritizes consumer demands and offers innovative products.We maintain our success with the right steps taken on this route, our farsighted actions, and the importance given by us to the quality together with the power taken from our business partners, our employees, and our customers.We will continue dominate the sector with our innovative approach. Innovativeness is the main key of the “Sustainable Success”. We, Asf Heavy Equipment, with this conscious evaluate every new day with a new perspective and improves and maintains the innovation culture within the company.
OUR VALUE,PRODUCTS AND SERVICES ARE THE RESULTS OF OUR EFFORTS
The more our products and services are liked by our customers like, the more our values will increase.
OUR EMPLOYEES ARE THE SOURCES OF OUR POWER
This is our target to increase the skills and happiness of our employees by allowing for their development. This is our principle to realize the teamwork to ensure their participation in every aspect.
OUR EARNING IS THE INDICATION OF TO WHAT EXTENT OUR PRODUCTS OR OUR SERVICES MEET THE EXPECTATION OF OUR CUSTOMERS’

OUR VISION
To become the most valuable and most preferred industrial company in Turkey.
Our aim is to provide maximum satisfaction to our customers by providing superior and reliable products and services.
Our understanding of the respect for the individual, honesty, and unity, our constant efforts to reach excellence in every field of our company, and our social responsibility will provide us with the status of the most admired company.
OUR MISSION
To provide innovative spare parts and services that bring benefits.
We believe that success in any business can only be achieved with client satisfaction,  and we take the utmost care to ensure that we deliver a very high standard of customer service in every interaction with our dear customers.
We are equally committed to the task of creating a healthy work environment for our employees, who have been the engine of our success over the years.
To build a solid marketing culture that permeates every level of the organization in which different customer needs are identified and met.  - this will remain our short, medium, and long-term mission.
OUR STRATEGY
The corporate strategy of Asf Construction Equipment  is built on three main axes: BE sizable,
 be close, be creative
“Be sizable”   ASF Construction Equipment pursues growth through systematic, efficient, and profitable activities in the Turkish and international markets in all business lines to which it provides service, and aims to build up its own human resources in keeping with such growth.
“Be close” ASF Construction Equipment strives to understand the expectations of its stakeholders, particularly its customers, and to exceed those expectationsefficiently and quickly.
“Be creative” Considering the fact that differentiation can only occur through creativity ASF Construction Equipment  creates a competitive advantage in the market with continuous innovations and an inclusive approach in product development, customer service and business concepts, and it takes measures to conduct its activities leaner, faster and more economical through process improvement teamwork.

THE ELEMENTS THAT DISTINCT OUR COMPANY FROM OTHER COMPANIES
SUITABLE COSTS
It is the common problem of many companies to reduce costs, which is why we aspire to be your solution partner.
The best price, the best quality products and an honest service
HONESTY IN SERVICE
Working with the principle of honesty and quality in service, Asf İş Makinaları will continue to serve you today and in the future by thanking you for your close interest and support.
Let's work together to lower your costs.
WE HAVE A PROFESSIONAL TEAM THAT HAS ADOPTED QUALITY SERVICE FIRST